2. Browser storage we also use
The quiz has twelve screens spread over several pages, so it has to remember where
you are. It does that with sessionStorage — a store the browser keeps
for the tab you have open. One entry is used:
kidletix.quiz— a randomly generated session identifier, the step you are on, and the answers you have given so far.kidletix.ga— created only when the site is opened with the debugging flag we use for our own test runs, which keeps our own visits out of the statistics. On an ordinary visit it does not appear.
Unlike a cookie, this entry is not attached to network requests automatically, it cannot be read by other websites, and it is deleted when you close the tab. The identifier is a random value: it is not derived from your device, and it is not matched against anything outside this site.
The answers themselves are also sent to our database, so that we can count how far people get. That part is described in the Privacy Policy.
3. What we send to Google Analytics
Page views, and one event for each step of the funnel: opening the landing page, clicking a “Choose a program” button and which of the three it was, starting the quiz, each quiz step by its number and screen name, reaching the plan page, which plan you clicked, reaching the final page, and the fact that the waitlist form was submitted.
Every event also carries the random session identifier described in section 2, so that a session in Google Analytics can be lined up with the same session in our own database.
What is never sent to Google: your email address, the answers you gave about your child — age, height, weight, sport, all of them — and any other text you typed. Those go only to our own database, and the Privacy Policy describes what happens to them there.
As with any request to any server, Google receives your IP address. Google Analytics uses it to work out an approximate location and does not make it available to us in our reports.
4. How to opt out, and how to clear it
- Google publishes an opt-out browser add-on at tools.google.com/dlpage/gaoptout, which stops Google Analytics on every site, including this one.
- Any content blocker stops it as well. The site behaves exactly the same without analytics: the quiz, the plan page and the waitlist form do not depend on it.
- Clearing site data for this domain in your browser settings removes both cookies together with the entries described in section 2.
- Closing the tab removes the quiz entry on its own.
If you block browser storage entirely, the site still opens, but the quiz will forget your answers each time you move to another page, and the plan page will send you back to the first question.
5. Third-party content
Google Analytics. The tag is loaded from
googletagmanager.com and sends its measurements to
google-analytics.com. What it sets is in section 1, what it receives is
in section 3.
Google Fonts. Every page loads the Poppins typeface from
fonts.googleapis.com and fonts.gstatic.com. Loading a font
does not set a cookie, but the request does reach Google’s servers, which see your
IP address and user agent.
YouTube. The landing page shows a still image of our promotional video, not
a player. Nothing is requested from YouTube until you click it. When you do, the
player is loaded from youtube-nocookie.com, which reduces — but does not
remove — what YouTube stores in your browser. From that moment YouTube’s own policies
apply to the player.
6. What we do not do
There is no Meta pixel, no TikTok pixel and no advertising network tag of any kind on this site. Inside Google Analytics, Google Signals and advertising personalisation are switched off — both in the property settings and in the code that configures the tag on every page.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising, as those terms are used in the California Consumer Privacy Act. The full step-by-step record of the funnel stays in our own database; Google Analytics receives only the shortened version described in section 3.
7. If this changes
If we add another analytics tool or an advertising tag, this page will say what it sets, who sets it and why, and the date at the top of the page will change. Nothing is added quietly.